PRINCIPLES

Ancla 1

Purpose-driven projects for social entities, agencies and organizations

Positive Impact

I help to define and make problems visible in order to design co-created solutions that have a positive impact on people and society.

Systemic approach

I translate knowledge, distil it into inspiration and translate it into action by designing honest products and services that respond to real needs and support sustainable and ethical growth strategies.

Shared value

I serve as a bridge between users and organisations, helping to drive the levers that create shared value impact, benefit people, society and the planet, and increase business value.

Creativity

I apply creativity from research to proposed solutions, using strategic and futures design approaches and techniques.

Humanistic Design

I design and execute strategic research projects in which design thinking with a humanistic perspective guides the process.

Action-oriented

‘The future exists first in the imagination,

then in the will, than in reality’

(Barbara Marx Hubbard)