Positive impact

​

I help to define and make problems visible in order to design co-created solutions that have a positive impact on people and society.

Systemic approach

I read, listen, question, observe, analyse, reflect, contrast, share and propose.

I apply and combine different quantitative and qualitative techniques,

trend analysis and foresight.

Shared Value

I serve as a bridge between users and organisations, helping to drive the levers that create shared value impact, benefit people, society and the planet, and enhance the value of companies.

Creativity

I apply creativity from research, drawing on a varied repertoire of tools from market research, strategic and futures design.

Inspiring, experienced and sensitive.

Humanistic Design

I design and execute strategic research projects where design thinking with a humanistic perspective guides the process.

Action-oriented

 I translate knowledge, distil it into inspiration and translate it into action, through the design of honest products and services that respond to real needs and sustainable and ethical growth.